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DYNAMIC PERSONALISED INTERACTIVE VIDEO

Dynamic Personalised Interactive Video or DPIV, is all of the above and so much more. It provides your customers (viewers) with unique, engaging and cut-through content through your primary communication delivery channels.
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HOW CAN DPIV WORK FOR YOU?

We aim to continually improve and simplify how you create your own engaging DPIVs. 
If you have an idea but are unsure if it will work with DPIV, get in touch!

The 2 DPIVs above showcase how data plays a big role in configuring the perfect experience for your viewer. Data drives the experience and there are 4 simple pieces that define how the DPIV comes together. Name, TFN, gender, and the device it's viewed on. Can you spot them in each video?

DPIV IS THE FUTURE OF COMMUNICATIONS

Now you can turn a flat, one note, linear message into a fully immersive and conversational experience with. Speak to me and only me. Not "me" as part of your masses, but me your individual viewer, prospect, customer, follower and audience. ​Allowing you to connect to me in ways like never before.

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DYNAMIC

View-time decisions tailor content to create the most contextually relevant experience every time.  Context is everything, use it to cut through.
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PERSONALISED

Data is used to communicate content that connects to them instantly, makes sense to them personally, and creates a positive lasting impression.
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INTERACTIVE

The web comes to life in, not outside of video. Viewers can navigate, participate, and provide feedback that drives measurable engagement.
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VIDEO

Video is processed 60,000x faster than text & images. It informs, provokes, and connects more effectively and efficiently in less time.
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​Personalised video messages enriched with individualised customer data including the recipient’s name, demographics, previous purchase history, account information, and more, are a popularising customer communications tool and a promising technology. 

Personalised videos have the potential to deliver higher response rates and a better ROI for businesses that use them in their customer communications. They represent key elements of an effective modern customer communication; the captivating nature of video grabs attention in an impossibly cluttered mix of messages, and this relevant 1-to-1 content rewards that attention with more meaningful engagement.

~ InfoTrends, 2018 ~
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